Adriel AdOps | EP05 | AI trends in 2023 & 24, 4 types of metrics to track, 5 creative automation tools

Hi! You're reading Adriel's AdOps newsletter, where 6300+ marketers get some of our best insights on ad operations, digital marketing, and marketing automation every month in an easy-to-digest email format. 

Last month, we talked about how an AI programmatic creative tool can save you time and money. 

And by now, we can all agree that AI can make our lives so much easier. But marketers aren’t fully ready to adopt AI yet. 

CMOs are most likely to lead AI adoption in a company, but 30% of us only have a basic understanding of AI, a new study shows. 

Main barriers to adoption include:

[Source]

CMOs and marketers usually have these questions:

🤔 What are the AI trends we should know about? 

🤔 Which part of marketing should we automate?

🤔 What are the latest AI tools that can actually save us time and money? 

To answer them, we put together this article: AI trends and tools in 2023 / 2024. You’ll find:

✔️ 4 ways AI is changing up marketing in 2023

✔️ 8 new tools that’s not just ChatGPT or Midjourney

✔️ 4 ways we think AI will change marketing in 2024

✔️ Tips for successful AI adoption

Read it here. [6 min read]

⚡Power Up Ad Operations: 3 Tips 

From creating ads to optimizing campaigns, adops can be incredibly time-consuming and mentally-taxing. Every month, we share tips and tricks in this section to make it just a little easier.

1) Optimize Google Ads ROAS for maximum returns. Brian Albert, a seasoned Google and Meta paid ads strategist, shares a simple way to easily determine your ideal return on ad spending (ROAS) bid: 

Calculate your break-even point based on your profit margin using a simple formula: 

Break-Even ROAS = 1 / Profit Margin 

He shares more in this LinkedIn post. 

2) Which metrics should you track on your dashboard? Vladimir Blagojević, Co-Founder of Fullfunnel.io says these 4:

Read his LinkedIn post here.

3) How to import non-API data into your marketing dashboard. 

If you have data on custom sources or niche platforms without pre-built integrations, you can bring it into your marketing dashboard with these five simple steps:

1. Create a Google Spreadsheet with your data.
2. Log into your marketing platform. (If you’re an Adriel user, that’s app.adriel.com) 
3. Connect your Google Spreadsheet to your marketing platform.
4. Map your data by joining key metrics. On Adriel, you can map both breakdowns and metrics without a single line of code.
5. Your data is now ready to be visualized. Select your new data source in your widget and enjoy!

If you are an Adriel user, our Customer Success team can help you with this. Just hit “reply” and we’ll get back to you. 

📖 What digital marketers are buzzing about

1) Google Ads has officially rolled out Demand Gen globally. Demand Gen is Google’s AI-powered tool for social platform advertisers that streamlines the discovery and conversion of consumers. 

Unlike its predecessor (Discovery campaigns), which ​​only allowed images, carousels, or product data feed for creatives, Demand Gen lets you use videos and YouTube Shorts, giving advertisers more choice on creatives. You’ll also be able to discover new audiences and create tailored ads. 

2) Speaking of AI, here are 5 creative automation tools that can streamline your entire ad creation process, and save you time and money. 

3) Only one-third of marketers are using their tech stack, revealed Gartner’s Martech 2023 report. 

Marketers are buying tools but not using them because of one main reason: No one is teaching them how to use them.

This is why, at Adriel, the first thing we do when a new client signs with us is in-depth onboarding. We walk you through how to use the platform, set up custom dashboards and permissions for different team members, and make the most out of your new tools.

When the onboarding process finishes, usually after a month or two, your team will be fully capable of using the dashboards all by themselves.  🎉

🔦 Behind the Adriel Team

WHO: Peter Kim
ROLE: Growth Manager

Peter joined us back in June as a solutions consultant and has been crushing it ever since as a Customer Success and Growth Manager. He’s also bringing his entrepreneurial expertise to our sales and marketing teams.

What does a day-to-day look like for you at Adriel?

The main part of my day is talking to clients, answering questions, and fixing problems, mostly through email and our chatbot.

I'm kind of like the first line of defense against any issues clients have and I help solve technical issues, even down to the very basics of setting up a dashboard. I’m also dipping my toes into sales and helping with onboarding. 

What are the top 3 pain points you see marketers face and how does Adriel solve them?

Hmm, the top 3 I’ve seen are:

1️⃣ Too much time wasted on reporting

2️⃣ Money spent on a lot of data analysts

3️⃣ Data discrepancies 

We work with a lot of agencies and enterprises and all their marketing data is siloed across various teams and channels. What Adriel does is combine all these teams and data onto one single dashboard. 

Many of our clients also say they’ve tried previous solutions, but they’ve never fully fulfilled their needs. When they see that Adriel has a full-service offer, it’s always a huge sigh of relief for them. 

There are also a lot of errors with a lot of other platforms when it comes to data. But we make sure that all the data on your marketing dashboard is clean and accurate.

What do you love to do in your free time?

I'm a sports aficionado. I grew up playing soccer, basketball, table tennis, etc, and that's carried on to this point. And so, any free time I'm out playing basketball, or soccer, pretty much anything sports. I'm also trying to hit the gym!

Something you’ve been obsessed with recently?

Alex Hormozi’s podcast The Game